BadCat Design : Design Brief
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What Is A Design Brief?

First off, you may want to know what a design brief is. A design brief
is something that is vital to any design project as it will provide us
with all the information needed to exceed your expectations. A good
design brief will ensure that you get a high quality design that meets
and hopefully exceeds your needs.

A design brief should primarily focus on the results and outcomes of
the design and the business objectives of the design project. It
should not attempt to deal with the aesthetics of design‚ That
is the responsibility of the designer (that's us).

The design brief also allows you (the client) to focus on exactly what
you want to achieve before any work starts on the project.

How To Write An Effective Design Brief?
If you answer these questions below in an ordered and detailed
fashion, your design brief will be 90% done‚ the other 10% will
come from further questions from us after you submit your brief.

Have fun answering the questions and remember, provide as much detail
as possible!

1. What does your business do?
Tip: Never assume that we will know anything about your company. 
Be clear and concise and avoid jargon when replying.

  * What does your company / organization do?
  * What is your company's history?

2. What are the goals? Why?

  * What is the overall goal of the new design project?
  * What are you trying to communicate and why?
  * Are you trying to sell more products or get awareness of your
    product / service?
  * Do you want to completely reinvent yourself or are you simply
    updating your promotional material?

Tip: You should also provide old promotional material to assist
us.

3. Who is the target market?

  * What are your target market's demographics? ie. the age,
    gender, income, tastes, views, attitudes, employment, geography,
    lifestyle of those you want to reach.

Tip: If you have multiple audiences, rank them in terms of importance.

4. What copy (text) and pictures are needed?
Tip: The copy and pictures used in a design are as crucial as the
design itself and you should clearly state who is going to be
providing the copy and pictures if needed. You may need to look
into getting a professional copywriter / photographer - ask us for
some recommendations.

  * What copy needs to be included in the design? Who is providing the
    copy?
  * What pictures / photographs / diagrams etc need to be used? Who is
    providing these?

5. What are the specifications?

  * What size is the design going to be?
  * Where is it going to be printed / used? The web, business cards,
    stationery, on your car?
  * What other information should we know in regards to
    specifications?

6. Have you got a benchmark in mind?

  * You should provide us with some examples of what you consider to
    be effective or relevant design even if it is from your main
    competitors. This will set a benchmark for us.
  * Provide us with things not to do, and styles that you do not like
    or wish to see in your design. This will give us an idea of what
    to avoid and will avoid disappointment on your behalf.

7. What Is Your Budget?

  * Providing a budget prevents us wasting valuable time
    and resources when trying to maximize your budget.
  * Providing the budget upfront also allows us to know if the project
    is going to be worthwhile to complete.

8. What is the time frame / deadline?

  * Give us a detailed schedule of the project and set a realistic
    deadline for the completion of the work. You should take into
    account the various stages of the design project such as
    consultation, concept development, production and delivery.

Tip: Rushing design jobs helps no one and mistakes can be made if a
complex job is pushed through without time to review, however, there
are times when a rush job is needed, and in these cases you should be
honest and upfront about it.

9. Additional Comments
Please feel free to add any additional information you think will help
us better understand you, your company, your customers and this
project.

Once completed, please email a copy back to us: info @ badcat.com

Also, may we ask how you heard about us?

Thank you!


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BadCat Design, Inc. | New Hope PA, 18938 - USA | Call Us: 215.862.4860