What’s News : Newsletters?

eNews Marketing - Comprehensive, Inclusive, Collateral

eMarketing Newsletter: Brand-Building With Results

When it comes to the news, people respond to personalization and convenience. They read and act when they receive useful information, when and how they want to.

This applies to your company news too — making it increasingly important to use all media to reach your valuable customers and prospects. From printed material to online newsletters to RSS and beyond, we can generate interest in your current events while maintaining the consistent look and feel of your brand.

Print newsletters have always been great for informing people about what is going on in an organization. These days, your newsletter should be just one link in a coordinated news marketing system. You need to get the benefit of e-newsletters, push technologies and social media too.

Why? Because with more than one way to view your news, more people will open and read it. That’s the advantage of serving it to them the way they like it, in the format they prefer. You get better reply rates and create a solid relationship with your target audience by keeping them up to date.

Cross-Promotion Made Easy

Once you’ve captured an audience, print newsletters, custom emails and RSS feeds can all promote each other, continuing to drive current and additional new readers to your news from a variety of locations.

These promotional options can be used to continuously promote your brand through a powerful marketing campaign guaranteed to produce results. Make more effective use of company news to increase your business. Find out how we can help you put it all together. Call 215.862.4860.


Recent Newsletters:

  • Print Example
    Printed Newsletter
    Easy to read and pass along
    at user’s convenience.

  • eNewsletter
    Email eNewsletter
    Reach many people quickly
    with trackable results.

  • Web/RSS feed
    Web/RSS Feed
    Push up-to-date
    information automatically.


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eNewsletter Features & Benefits

  • Reinforce existing client relationships
  • Generate new business
  • Cross promote products and services
  • Build brand equity
  • Create searchable content
  • Benefit from social media and viral marketing effects
  • Drive traffic to website
  • Deliver news automatically based on user preferences
  • Fast and inexpensive delivery
  • Measurable response rates
  • Useful reports and data
  • Ongoing list management

Client testimonial:

“We were thrilled with the new design. It loaded very fast too. It was so easy to make the copy edits. And I did it myself!!!”