Once the client has selected a favorite, the next step is to execute this design into variations. This second phase helps to finalize a signature brand which the client is not only happy with, but also will use for years to come. This logo is presented in these various forms through business card and stationery approaches to show the full design of the logo and the consistency of usage.

These logos for Unique Video Concepts were part of this process. BadCat Design started by discussing with UVC about their services, goals and personality. Once this had been established, the logos were presented along with business cards for proof of concept.